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Social media is a fast emerging advertisement tool in Singapore these days. Not only because social media directly attracts consumers but also 25 percent of business in Singapore look at social media to manage their word of mouth campaigns and to get direct response. According to Singapore's leading marketers study, advertising spend on social media will increase this year and the brands need to engage their clients through social media in order for their campaigns to be more effective. The article address that //'social media is a platform for people to communicate with each other, whether it be one-to one, or one-to many. It allows brands to engage with their audiences in ways that were previously not possible. However, brands must understand how social media has changed word of mouth communication.''// And 97 percent of Singaporean marketers and brands surveyed are investing in social media in order to improve customer support and get feedback and have a presence on at least one social media platform. It shows how Singaporean marketers take serious about social media as an advertising tool. They believe that social media has the power to make or break a brand. Also, Singaporean marketers realized that they must pay attention to what is being said about their brands and engaging rather than just telling. According to the article, 40 percent of online marketing in Singapore are putting effort to keep the customers engaged and half of advertising are spent on attracting new customers. This article concludes that social media engagement is vital to build and strengthen relationships with current fans. And it must be complemented with paid advertising to assist in engagement and attract new customers.
 * Article #1:** Social media helps word-or-mouth in Singapore. //February 20, 2012//
 * Source:** Article 1
 * Summary:**


 * Tags/Keywords:** Social media, media advertising in Singapore, consumers engaged.



This article introduces Internet Marketing Company which is one of the best websites for internet marketing companies. It reports that Internet Marketing company can be found on Google+ from now on. And it explains how to find this information by providing the link. The article discusses how the company can be recognized easily through appearing in search engine result. And it adds that //'Being able to utilize social media to connect with customers is invaluable.'//. Article suggests that Internet Marketing Company delivers cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine result. They emphasize the importance of enhancing exposure of a business on major search engines. This way, company's message can reach customers and protects who rely on search engines to research. It concludes that the brands will see the fast results by using Internet Marketing Company's service. And it shows how online marketing is significant tool as a successful branding.
 * Name:** Che rin Kim
 * Article #2:** Internet Marketing Company is Now on Google+, //Friday, Feb 17, 2012//
 * Source:** Article 2
 * Summary:**


 * Tags/Keywords:** Internet Marketing Company, cost-effective SEO services, brand recognition, social media.